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Marketing Project Manager (Medicare Marketing) - Thousand Oaks, CA - PS3200

Marketing Project Manager (Medicare Marketing) - Thousand Oaks, CA - PS3200
New
Location: Thousand Oaks, California, United States
Field: Marketing
Requisition #: PS3200
Post Date: Apr 11, 2018
_Your Talent. Our Vision._ At Anthem, Inc., it?s a powerful combination, and the foundation upon which we?re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care .
This is an exceptional opportunity to do innovative work that means more to you and those we serve atone of America's leading health benefits companies and a Fortune Top 50 Company.
Marketing Project Manager (Medicare Marketing)
Location: Thousand Oaks, California. May consider other Anthem office locations.
Responsible for supporting marketing and marketing communications by developing marketing strategy and project support throughout the lifecycle of a campaign. Primary duties may include, but are not limited to: Provides strategic counsel on digital best practices and tactics that align with brand objectives/goals. Develops and manages project timelines which include developing and tracking projects and campaigns, build and managing issues and action logs, identifying potential roadblocks, and advocating for the team on business leadership calls. Develop requirements, data grids and segmentation strategy through the efficient handling of complex data sets. Develop digital communications in a content management system, and setup multichannel campaigns in a CRM system. Develops functional specifications and requirement documents including composing clear, high level business requirements, and participating in detailed system requirements sessions with IT, vendors, marketing operations and other business partners. Monitor print and email delivery auditing and reporting, as well as online activity tracking reports.
Requires a BA/BS; 5 years of experience in a related field; or any combination of education and experience which would provide an equivalent background.
Preferred
+ Ability to report, manage and analyze data in Excel, MS Access a plus.
+ Intermediate to advance level proficiency in MS Project and/or JIRA project management tools.
+ Familiarity and background managing projects in a marketing/marketing communications operations environment.
+ Experience managing campaigns in CRM and content management platforms, including digital components.
+ Experience tracking and reporting marketing communications.
_Anthem, Inc. is ranked as one of America?s Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more_


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